Get Certified
by PUMA
50 seats per batch.
The PUMA Corporate Experience is a chance to be one with a leading global sportswear brand, helping them launch a brand new pair of shoes at the Football World Cup.
Combine innovation with precision as you formulate a strategy to market a product on the biggest stage of them all. Learn marketing skills on the job by working with PUMA executives virtually and co-developing your plan. Get it right and win acclaim, PUMA merchandise, and much more!
Understand how PUMA
markets its products.
Live sessions with
PUMA leadership.
Certificate of internship
from PUMA.
Chance to win goodies and
coupons from PUMA.
Hybrid program that is self paced as well
as regimented according to a schedule.
Career report with in depth analysis
of your marketing skills.
PUMA is a global sportswear brand with a long and illustrious sporting history. Started by Rudolph Dassler in 1948, in Germany. In the course of more than 70 years, PUMA has made history as a creator of fast product designs for the fastest athletes on the planet: PUMA enhances sports such as football, running and training, golf, basketball and motorsports with performance and sport-inspired lifestyle products. Headquartered in Herzogenaurach, Germany, PUMA's more than 13,000 employees push sports and culture forward in more than 120 countries.
In India, PUMA is the number one sportswear brand with 44% market share (2021). PUMA has a wide roster of Global and Indian ambassadors such as Neymar Jr, Usain Bolt, Lewis Hamilton, Virat Kohli, Kareena Kapoor, Dua Lipa, Mary Kom, KL Rahul and many more.
PUMA launched One8 in association with India’s number one athlete and celebrity Virat Kohli. One 8 clocked INR 100 Cr sales in the first year of its launch.
The brand has large scale collaborations in Motorsport to create a distinctive lifestyle collection with Ferrari, Porsche, Red Bull, BMW and Mercedes.
PUMA has a strong product engine with very successful shoes such as Rider, RS Dreamer, RS-2K and many more.
PUMA’s all-round dominance is here to stay for years to come.
Strategic Marketing • Market Research • Competitive Analysis
• Segmenting and Targeting
• Positioning • 4Ps of Marketing
• Pricing • Distribution • Media Strategy • Ad
Campaigns • Branding
Complete all modules successfully and receive a
certificate of Completion from PUMA.
Rockwoods International School, Hyderabad
Episodes 1-15
Live sessions with PUMA & Mindler
Group projects involving peer to peer learning
Certificate of Completion from PUMA & Mindler
In-depth career report
A chance to win PUMA merch
